ll outreach plans are not the same. Why? Because all the objectives are not the same.
Sometimes the objective is building up an email list for ongoing correspondence. Other times the objective may be immediate sales to clear inventory. Still other objectives could be education, awareness or even persuasion on any given issue.
Every client has a unique set of objectives, but in my experience – far too many clients can’t define their objectives. So, they are wasting money on outreach plans (or have no plan at all) with no sense of what success even means. We help define your metrics for success, then build accountability plans so you can know how close you are to achieving your objective.
Depending on your objective, a variety of tools may be required. This is where we become advisors and trainers. We help clients through design, content and planning of:
- Content Marketing
- Social Media Development
- Email Marketing
- CRM Introduction
- Basic Website Maintenance
- PR/Earned Media Plans
- Basic Graphics and Publications
A goal properly set is halfway reached.